Dub: Open-Source Shorten Link for Modern Marketing Teams

Dub.co - Open Source Shorten Link

In the fast-paced world of digital marketing, having a streamlined and efficient approach to link management is crucial. Dub stands out as an open-source link management infrastructure designed specifically for modern marketing teams. In this blog post, we'll explore the features, technology stack, and the self-hosting capabilities that make Dub a powerful tool in the arsenal of marketing professionals.


Dub.co is the go-to open-source link management infrastructure tailored to meet the needs of contemporary marketing teams. Its features are crafted to enhance the efficiency of link creation, sharing, and tracking, providing a comprehensive solution for marketers looking to optimize their workflows.


Dub comes equipped with a rich set of features that cater to the diverse requirements of marketing teams. Here are some standout features:

Advanced Analytics

Gain insights into link performance with advanced analytics. Understand user engagement, click-through rates, and other crucial metrics to refine your marketing strategies.

Create a professional and cohesive brand image with branded links. Customize your short URLs to reflect your brand, increasing brand recognition and trust.

QR Codes

Effortlessly generate QR codes for your links, facilitating seamless integration with print and offline marketing materials.


Tailor your links to specific audiences with personalization features. Deliver targeted content and enhance user experience based on individual preferences.

Team Collaboration

Collaborate seamlessly with your team. Dub provides features for effective teamwork, ensuring that everyone stays on the same page and contributes to the marketing initiatives.

Tech Stack

Dub leverages a robust tech stack to deliver a high-performance and reliable link management solution. Here are the key components of Dub's technology stack:

  • Next.js – A powerful React framework for building web applications.
  • TypeScript – A statically typed superset of JavaScript, enhancing code quality and maintainability.
  • Tailwind – A utility-first CSS framework for building modern designs.
  • Upstash – A serverless Redis service for scalable and fast data storage.
  • Tinybird – A real-time analytics platform to derive actionable insights from your data.
  • PlanetScale – A MySQL-compatible database offering scalability and reliability.
  • NextAuth.js – An authentication library for Next.js applications.
  • BoxyHQ – SSO/SAML for secure and convenient user authentication.
  • Turborepo – A tool for managing monorepos efficiently.
  • Stripe – A popular platform for online payment processing.
  • Resend – An email service for effective communication.
  • Vercel – A cloud platform for serverless deployments.


For those who seek greater control over their data and design, Dub offers the option for self-hosting. This enables users to have full autonomy over their link management infrastructure. The self-hosting guide provides detailed instructions on setting up Dub.co in a self-hosted environment.


Dub takes inspiration from Plausible and is open-source under the GNU Affero General Public License Version 3 (AGPLv3) or any later version. The license ensures that Dub remains freely available and open for the community.


In conclusion, Dub emerges as a valuable asset for modern marketing teams, offering a feature-rich and customizable link management solution. Whether you are looking to enhance analytics, establish a consistent brand presence, or streamline team collaboration, Dub has you covered. With its open-source nature and self-hosting capabilities, Dub provides flexibility and control, making it a compelling choice for marketing professionals striving for excellence in their campaigns.

Ready to elevate your link management game? Explore Dub and empower your marketing endeavors.

Visit Dub.co

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